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H‑A‑Tnancygan.dev

Human + AI + Technology

Digital systems with a point of view.Built to be useful.

Nancy Gan designs and builds digital systems, products, tools, and web experiences around the way a business actually works.

View selected work Start a project

Featured project

01 / 02

Currents opening screen and role selection
A situational reflection question in Currents
Currents four-color reflection result
Currents role comparison screen

Idea → interface → production

Led by Nancy Gan

Strategy Design Development Visibility

Independent studio, from first idea through launch

The work should
make the case.

Products shaped from the underlying idea through the interface and production build. Strategy, taste, and engineering remain connected throughout.

01 / 02

Independent digital product

Currents

Live
Currents self-reflection tool interface

A reflection tool that asks what the moment needs—not what type of person you are.

Strategy · Product logic · UX · Design · Development

Challenge
Most self-reflection tools reduce a person to a fixed type, score, or category.
Decision
The scoring system came out. Color became a response to a particular situation, not a permanent label.
Shipped
A live, account-free product carried from an early idea through product logic, interface design, and production.
Read the case study

02 / 02

Product and platform

Veil

In progress
Veil private wedding website homepage

A wedding experience designed around privacy, personal fit, and the work happening behind the celebration.

Product strategy · Brand · UX · Development

Challenge
Typical wedding platforms treat guest privacy and the couple’s operational needs as afterthoughts.
Decision
Veil was designed as a gated experience connecting the public story with private guest and administrative needs.
Shipped
The public landing and payment experience is live. The self-serve product is the next phase of the build.
Read the case study

Capabilities

One connected practice,
from blueprint to live build.

Strategy, design, and code built by one lead—no middle management, lost context, or broken handoffs.

  1. 01Digital experiencesWebsites and interfaces that make a business easier to understand, trust, and use.Strategy and Content StructureUX & Visual DesignResponsive Web DevelopmentConversion Pathway OptimizationContent & CMS Architecture
  2. 02Customer systemsCustomer and workflow systems that replace scattered information, repeated tasks, and owner-dependent handoffs.Customer Information & Follow-UpWorkflow Mapping & SimplificationPrivate Customer SpacesAssignments & Visible Next StepsFocused Reporting & Oversight
  3. 03Technical careOngoing technical oversight that keeps important digital systems clear, fast, and reliable.Analytics, Schema & Technical SEOConversion Rate Optimization (CRO)Speed & Performance TuningContinuous Iterative UpdatesTechnical Maintenance & Care

The H‑A‑T approach

Three lenses.
One connected workflow.

Human insight builds trust. AI creates speed. Technology protects performance. Together, they move an idea from clear thinking to durable execution.

Bring me a problem

  1. Built for trust

    Find the human truth.

    Before pixels or code, I clarify what people need to understand, trust, and do. Business goals and customer behavior give the work its direction.

    The testIs it useful, clear, and true to the people it serves?

  2. Built for speed

    Accelerate the work—not the taste.

    AI speeds up research, exploration, testing, and repetitive production. Point of view, editing, and every consequential decision remain deliberately human.

    The testDoes it move the work forward without flattening its voice?

  3. Built for performance

    Make the idea hold up.

    The final experience is engineered to be fast, accessible, maintainable, and ready to evolve—because a strong concept only matters if it performs in the real world.

    The testWill it remain fast, reliable, and useful after launch?

How the work moves

From our first call
to after launch.

Direct access from kickoff to launch. I keep the build transparent, align on milestones early, and confirm decisions before writing code.

  1. 01Before we beginDiscovery callI learn what you need and why it matters.

    On our call, we align on your business goals, what you want to build, who it is for, your timeline, budget, and any constraints before I recommend an approach.

    What you receiveProject brief, aligned goals, and recommended approach

  2. 022–4 days after our callScope and planI turn our conversation into a practical roadmap.

    I define the design and technical requirements, organize the work into clear phases and milestones, and establish what fits within the agreed timeline and budget.

    What you receiveFixed proposal, phased roadmap, and defined project scope

  3. 03Active productionDesign and buildYou see the work as it takes shape.

    I share progress at useful checkpoints, explain the thinking behind key decisions, and gather feedback before moving into production implementation.

    What you receiveApproved designs and a fully functional staging build

  4. 04Launch + post-launchReview & handoffI test, launch, and prepare you to move forward.

    I complete revisions, conduct cross-browser QA, deploy the finished experience, and review the live site with you to verify everything performs as intended.

    What you receiveLive production site, source assets, and post-launch review

Proof in production

Ideas made useful.
Then made real.

03live systems and products

Live work beyond the featured case studies—from an SEO-driven business site to focused utilities and a published browser extension.

  1. 01RankTop DFWLocal growth systemA focused local-business practice combining an SEO-first site with an in-house Google Search Console reporting tool and a developing lead-system offer.Live
  2. 02Webhook TesterDeveloper UtilityA focused web tool built to streamline and format n8n webhook payload testing.Live
  3. 03CurrentsIndependent web productAn account-free reflection app executed from original concept through UI, product logic, and launch.Live
Nancy Gan smiling

Hello, I’m Nancy.Designer, developer, and the person you’ll actually talk to.

The person behind H‑A‑T

Good work starts with
a good conversation.

I’m a builder at heart, but good work doesn't begin with code. It begins with conversation—understanding what matters, aligning on goals, and finding the clearest path forward.

I bring systems thinking, design, code, and a love of clear communication into one practice. That means fewer handoffs, more honest discussion, and a working relationship that feels personal from the first call through launch.

  • I listen closely.

    Your goals, concerns, and early-stage ideas are useful raw material—not interruptions to the process.

  • I explain the why.

    You’ll always understand the reasoning behind a decision—with full room to question, shape, and refine it.

  • I stay with the work.

    The same person who hears your idea designs it, builds it, and reviews it with you after launch.

Start a conversation

Your turn

Have something
worth building?

Tell me what you are trying to make, who it is for, and where you feel stuck. We can start with a conversation and work out the right next step.

Start a project No polished brief required. A rough idea is enough to begin.